We use both qualitative and quantitative research tools that provide an in-depth knowledge of a target audience’s media consumption habits. We have years of experience with National, Inside-the-Beltway, and local market campaigns which allows us to apply research findings to make the most informed and appropriate media decisions.
At SMS, we plan with the most advanced media tools available including: Nielsen, Arbitron, MRI, SQAD, SRDS, TAPSCAN, Erdos & Morgan and Scarborough. All research that we provide is thorough and in depth so that our clients can reach their desired audience as efficiently as possible.
We like to learn as much as possible about a client’s target audience in order to dig deeper into their media consumption habits with the rapidly changing media landscape. Our team looks to uncover new opportunities for targeting not only in the digital space but also with traditional media.