Data driven media placement, built on service
SMS is a full service media placement agency for political, issue/advocacy, and commercial clients. Backed by data and decades of expertise, SMS places media with precision, speed and accountability. With a commitment to service and results, every media plan is optimized to move your campaign forward.
From local races to national movements
With over 25 years of experience in the media buying space, SMS has had the privilege of serving the largest Committees to hyper local campaigns nationwide. Our priority is working with you to deliver on a winning strategy.
We hit your target on every screen, every platform
Broadcast & Linear TV
SMS places media in all 210 designated market areas across all 50 states. With long standing relationships at every national station and local affiliate we ensure your audience is reached at the most efficient price point.
Digital buying
Our dedicated digital team specializes in CTV, OTT and programmatic buying by leveraging our in-house DSP and relationships with premium vendors to buy direct. We can deliver your message on any device, whether you are looking for a specific audience or a one-to-one list match.
Radio, digital audio, and podcasts
From non-metro radio to the nation’s top rated podcasts, we can ensure your message will reach the ears of the right audience.
Out-of-Home
At SMS we can place your message on the biggest screens across the nation with digital billboard media placement.
Our team is dedicated to the success of your campaign
Data-driven campaign strategy
Compiling over 25 years of in-house data along with the newest integrations of digital, polling and viewership data we are able to identify target audiences’ media consumption habits to create the most effective media mix
Unified buying across all platforms
At SMS we can ensure your message is delivered across any media consumption platform, creating incremental reach to new audiences at a frequency that will deliver a message.
Transparent reporting and competitive analysis
We pride ourselves on providing the top of the line competitive analysis for your campaign that is tailored to your needs, along with comprehensive digital delivery analytics to make sure your message is being delivered to the right eyes
Reconciliation to protect your spending
After the buy is negotiated and executed, we conduct full reconciliations to ensure that the ads ran when and where they were supposed to run, and that our candidates received the lowest rates at the time of placement.
SMS is a different kind of media buyer
SMS is an omni-channel buyer and our approach is media agnostic. We focus on reaching your audience wherever they are, from Facebook to the Super Bowl. Utilizing the latest data, we will build and execute the plan that’s right for your campaign.
Our experienced team does more than just buy. We have deep relationships with our media partners to deliver the highest quality inventory for the best price. We make sure your ads run at the right time, in the right place, to the right audience. Our commitment to excellence is the reason we deliver results.
