Data and MicroTargeting

While we are proficient in using market research tools like Nielsen, Arbitron, and Scarborough to identify and capture audiences, we also work directly with campaigns to identify and target key consumer segments. We have experience with all aspects of Micro Targeting, including traditional research, cookie matching, and identifying specialized ratings for dynamic and customized universes. SMS was an early adaptor, applying big data to traditional television and with Dish & Direct Satellite Networks.