Diane Bancroft – Executive Vice President

In her 16 years at Strategic Media Services, Diane has risen to become the company’s executive vice president overseeing all decisions and executions for media planning and buying.

Diane began her career at Giant Food, Inc., the largest retail grocery chain in the Baltimore and Washington metropolitan areas, and rose to become the company’s broadcast media buyer. While at Giant, Diane not only negotiated and bought radio and television commercial time, she also was responsible for the research and planning necessary for the advertising campaigns in Washington, Baltimore, Philadelphia, Frederick, Fredericksburg, Salisbury and Charlottesville.

In 1998, Diane began working for Strategic Media Services as a senior media buyer, rising through the ranks to media director and ultimately executive vice president.  In her current role, she manages, supervises and coordinates all media planning and buying activities, including directing all post-analysis reports, for all accounts.

Diane graduated from Penn State University with a bachelor’s degree in Broadcast/Cable.