Services

Strategic Media Services is a full-service media research, planning and placement firm. We serve political, issue/advocacy and commercial clients who require speed, precision, accountability, and results.

Our principals have been in the media buying business since the mid 1980’s, but our history dates back further to the media sales side. Our clients draw upon this depth of experience for a host of advertising disciplines:

  • Media Strategy and Planning
  • Audience Analysis and Targeting
  • Digital Analytics and Real-time Buy Adjustments
  • Negotiation and Buying
  • Competitive Tracking and Analysis
  • Final Schedule Posting
  • Account Reconciliation

We know that you come to a media company for expertise, and you get that at SMS.  Your team will include planners, buyers and analysts as well as senior staff overseeing all decisions that may impact your results.  Since your business requires flexibility and timely response, that is what we guarantee.

Big Data and MicroTargeting
While we are proficient in using market research tools like Nielsen, Arbitron, and Scarborough to identify and capture audiences, we also work directly with campaigns to identify and target
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Political and Issue Competitive
In the fast-paced world of political and issue campaigns, competitive information is essential in helping out clients make decisions on budget allocation and messaging in real time. We
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Planning and Placement
Strategic Media Services provides in-depth media research, planning and placement services based on the specific campaigns of each client.  With the strategic direction provided by the
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Digital
In a digital world, it is increasingly important to reach your target audience on a variety of screens. To that end, SMS executes screen agnostic campaigns to help our clients reach their
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Reconciliation
The work does not end once the buy is negotiated and executed.  On the back-end, we conduct full reconciliations to ensure that the ads ran when and where they were supposed to and that
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