Our Team

David Neal - President

David founded Strategic Media Services in 1996 after more than 15 years of experience in advertising sales, planning and media buying in New York, Boston and Washington.  Originally a...Read More

Diane Bancroft - Executive Vice President

In her 16 years at Strategic Media Services, Diane has risen to become the company’s executive vice president overseeing all decisions and executions for media planning and...Read More

Stephen Szostak - Vice President, Account Director

Stephen performs an essential role for SMS clients, researching, developing and implementing media plans across all media (TV, radio, print and digital). Prior to Strategic Media...Read More

Claudia Ferrufino - Controller

As Controller, Claudia Ferrufino is primarily responsible for the administration of the day to day operations of the accounting department. Claudia comes to Strategic Media Services, Inc....Read More

Neil Williams - Account Director

Neil plays multiple positions at SMS, buying and planning across all media platforms as well as serving as an account manager on political and trade/industry specific campaigns.  He’s...Read More

Jessica Murray - Director of Digital Strategy

Jessica specializes in digital advertising, in this role she advises and assists account leads on their clients’ digital plans.  This includes researching, developing, and implementing...Read More

Ben Rheault - Media Buyer

Ben joined SMS as a media coordinator in 2013.  He works with the various account teams as a buyer for SMS’s clients, helping with the execution of print, digital, broadcast and radio...Read More

Michelle Irvin - Media Buyer

Michelle works alongside our various account teams to plan and execute the purchase of print, digital, broadcast and radio space for our clients.  Her role also includes projects such as...Read More

Ryan Gracy - Media Buyer

Ryan joined SMS as a media coordinator in 2015. He works alongside our various account teams as a buyer for SMS’s clients, helping with the execution of cable, broadcast, and radio buys....Read More

Joe Gribb - Competitive Research Analyst

Joe joined SMS in 2015 and leads our competitive team, tracking media buys across the country.  Before coming to SMS, he worked as a research assistant at Public Opinion Strategies, a...Read More

TJ Osborne - Media Coordinator

TJ joined SMS as a media coordinator in 2016. He is a recent graduate from American University with a Bachelor’s Degree in International Studies. He interned for the Digital and Data...Read More