Our Team

David Neal - President

David founded Strategic Media Services in 1996 after more than 15 years of experience in advertising sales, planning and media buying in New York, Boston and Washington.  Originally a...Read More

Diane Bancroft - Partner

Diane Bancroft serves as partner at Strategic Media Services, overseeing decision-making and execution of media planning and buying at the agency. With 20+ years at Strategic Media...Read More

Neil Williams - Account Director

Neil plays multiple positions at SMS, buying and planning across all media platforms as well as serving as an account manager on political and trade/industry specific campaigns.  He’s...Read More

Jessica Justus - Director of Digital Strategy

Jessica specializes in digital advertising, in this role she advises and assists account leads on their clients’ digital plans.  This includes researching, developing, and implementing...Read More

Ben Rheault - Media Buyer

Ben joined SMS as a media coordinator in 2013.  He works with the various account teams as a buyer for SMS’s clients, helping with the execution of print, digital, broadcast and radio...Read More

Michelle Irvin - Media Buyer

Michelle works alongside our various account teams to plan and execute the purchase of print, digital, broadcast and radio space for our clients.  Her role also includes projects such as...Read More

Joe Gribb - Competitive Research Analyst

Joe joined SMS in 2015 and leads our competitive team, tracking media buys across the country.  Before coming to SMS, he worked as a research assistant at Public Opinion Strategies, a...Read More

TJ Osborne - Media Buyer

TJ joined SMS as a media coordinator in 2016 and is currently a media buyer. He is a graduate from American University with a Bachelor’s Degree in International Studies. He interned for...Read More

Vincent Grady - Controller

Vincent joined SMS as the Controller in 2019. He oversees the day-to-day operations of the accounting department. Prior to joining SMS, he was the Controller for a marketing firm...Read More